As much as the intended purpose of Civil War was to tear the Marvel Universe apart, it did an excellent job of bringing things together. After setting it up in House of M, Civil War established an over arching theme to the entire universe. You really got the sense that all of these characters, even in their own books, existed in the same universe at the same time. What happened in books like Captain America and Iron Man had ties to what happened in other books like Wolverine and New Avengers, and so on. Not in the sense that you had to read everything to get the whole story but that you’d get some bonus insight and background information if you did. One can argue that Marvel’s always been like that, but to me it seemed much more prevalent post Civil War. I was such a fan of this newly integrated universe that I started collecting five new Marvel titles after Civil War.
Right there in the thick of things was Spider-Man. This was a relatively new place for him. Before joining the New Avengers Spidey had mostly swung solo, sticking to his own book(s) and doing his own thing, barring the occasional team-up or special guest appearance. He was sort of where Daredevil is now, and even he has some dealings with The Hood to tie him into New Avengers. I, for one greatly enjoyed the character’s wider integration into the universe over the last couple years. Peter’s friendship with the Avengers, his mentor relationships Captain America and Iron Man, and even the new spin on old connections brought about by the unmasking. Realistically, what more could you have done with Spider-Man and J. Jonah Jameson?
“One More Day” and the resulting “Brand New Day” storyline have effectively wiped away those stories and pulled Spidey back into his own corner of the Marvel U. All of his relationship and character developments over the last twenty years, but specifically the last three, have been called into question. Who does Spider-Man know and not know? What did he do and not do? How will writers tackle the issue of Spidey’s place in the Marvel Universe without throwing their hands up and saying “It’s magic, we don’t have to explain it.”? Will it even be attempted or will Spider-Man just stick to his own books and drop by New Avengers merely to shoot webs at something and say a funny one liner? My money’s on the latter.