#1 – Continuity, Shmontinuity
The biggest thing wrong with “One More Day” is that it throws at least twenty years of Spider-Man continuity out the window. Ask Joe Quesada or even Dan Slott and they’ll tell you that it doesn’t. That every story is still completely intact. That it all still happened, only people remember it differently. Well, that argument falls apart after examining a couple of the key new developments of “Brand New Day”. Even accepting the memory change, things simply could not have happened exactly as the last twenty years worth of Spider-Man comics says they did and still arrived at “Brand New Day.”
First off, Spidey’s organic web shooters. After mutating into a giant spider, he managed to revert to human form but retained the ability to shoot webs without the aid of his mechanical shooters. If that all still happened exactly the same way, then why does Spider-Man need the web shooters again? Does he still have the organic webbing ability, he just doesn’t remember he has it? Or does he not have it anymore, which would mean that the story in which he got the ability never took place?
Harry Osbourne. Is he back from the dead or did he never die? Or did he die and people just don’t remember that he died so the Harry walking around now is simply a figment of everyone’s imagination?
What about all the people who knew Spider-Man’s secret identity, even those who learned it before Civil War? How can those characters still have the same relationship with Spidey when they suddenly forget who he is? (Side Rant: And aren’t people like Dr. Strange and Charles Xavier going to question why they suddenly had one particular memory erased? It’s not as if they never knew, as the first issue of “Brand New Day’ states that Spider-Man did in fact unmask during the Civil War, but now for some reason no one remembers his name or what his face looks like. They seriously aren’t going to try to get to the bottom of that?)
Those are only a few examples. There are many more continuity questions raised by “One More Day” and the resulting “Brand New Day”. What parts of Spider-Man’s history have been changed? What parts are the same? The story opens up that last twenty years of continuity and allows any writer to go in and change anything they see fit and simply point to “One More Day” when a fan asks for an explanation. I didn’t like it when DC did it with Infinite Crisis and I certainly don’t like it when it happens to my favorite character.